Uni Watch is a blog all about sports uniforms, and often has some interesting articles. (It’s where I learned about baseball’s “futuristic” uniforms…glad I missed those games.) Anyway, there’s a pretty good one about hidden elements in sports logos (inspired by a discussion of the FedEx logo’s negative space arrow). In it they mention the Hartford Whalers “HW” (a fantastic logo, IMO) and also schooled me about the “MB” in the old Milwaukee Brewers glove logo.
Speaking of logos, on a trip last week I noticed at the airport that Northwest Airlines has changed their logo, which I think is a shame. The old one combined the N and W into a simple, single element: what looks like an italicized N becomes a W with the arrow in the top left — which, of course, is pointing northwest. The new logo just makes me think of this NWA…
