The product manager for Yahoo’s Gift Finder writes about it:
I want to take this time to discuss the Gift Finder we created along side a great Y! partner, ChoiceStream out of Cambridge, Mass. The gift finder was built as a collaboration between Yahoo! Shopping, the Yahoo! Personalization team, and ChoiceStream. It was one of the better collaborations I’ve been involved with and I feel lucky to be the Product Manager for this feature…
[W]e set out to make a simple, comfortable gift-giving tool that can be used to provide recommendations for products, product categories, brands, and even stores. At the very least it’s a valuable brainstorming tool that does the work of weeding out millions of products. At best, it hits the nail on the head for a quick and easy gift giving experience. It’s unique to the web by its breadth and depth and its ease-of-use — we’re very proud of it.
